Svavar Halldorsson – our team leader
TV personal, experienced manager, marketer and consultant
Former manager of Icelandic Lamb and Icelandic Food and Food Culture
Seasoned writer, journalist, producer and TV personal.
Sofia Rubio – our Sustainability and Biodiversity expert
Holds degrees in Biology and Ecology.
Founder and CEO of Shiwi in Peru.
Experienced speaker and project leader.
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Ninja Omarsdottir – Branding and Marketing Expert.
Expert in Design, Startup and Tech. Experienced project leader and manager.
Former manager of the Icelandic Marketing Association – ÍMARK.
Degrees in International Marketing, Business Administration and Cultural studies.
Brynjar Þór Þorsteinsson – our digital marketing expert
Assistant Professor of Business at the University of Bifrost.
Expert on marketing strategy, digital marketing and brand management.
Experienced director of marketing and international relations
Theo Crutcher – our PR expert
Experienced public relation manager and consultant.
Responsable for crafting corporate and investment narratives for some of the world’s largest publicly listed companies.
Seasoned copywriter and marketer.
Bruce McMichael – our word magician
Food and drink communications and strategy consultant.
Published author of two books and countless articles on food.
A food writer and a storyteller veteran.
Guilherme Lobão – our food historian.
Researcher at the Universidade de Brasilia.
A scholar and a published academic author in English and Portuguese.
Experienced food critic and food and culture writer.
Hjörtur Smárason – our brand strategist and storyteller.
Expert on the value of origin, international communication strategies and tourism development.
Proud owner of a sesoned McDonalds cheese burger.
In addition to this amazing team we cooperate with a network of experts from all over of the world.
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